SPECIAL DEALS
Sparkle Ballet Dress
Sparkle Ballet Dress
AUD 49.95
Stegosaurus Cape
Stegosaurus Cape
AUD 39.99
Primrose Fairy Dress
Primrose Fairy Dress
AUD 61.95
Gum Drop Dress
Gum Drop Dress
AUD 40.00
SpellBound Dress
SpellBound Dress
AUD 45.00

Alex Toys
Alex Toys

Description

ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.
ALEX started in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture,
Rub A Dub® and Tub Tunes® bath toys, ALEX Little Hands® preschool products and ALEX Jr.®, developmental, plush and bath toys for baby!

Their attention to quality and design has not gone unnoticed. Many ALEX products have received the most prestigious honors in the industry including over 300 awards from toy review organizations and leading consumer magazines. ALEX products are currently sold in over 80 countries worldwide in the upscale specialty market through a myriad of retail stores, catalogs and websites.

ALEX is a lifestyle. ALEX helps start children on a lifetime of learning and discovery. It all begins with a brushstroke... It all begins with ALEX!